Snyder’s of Hanover® and Lance® to help improve gluten-free living with Celiac Disease Foundation donation and tasty snacks

Educational messaging to appear on all gluten-free snacks during Celiac Awareness Month

CHARLOTTE, N.C. May 3, 2016 – Leading snack brands Snyder’s of Hanover® and Lance® are joining forces to support Celiac Disease Foundation (CDF) and improve the quality of life for people who need gluten-free snack options that taste great. During Celiac Awareness Month in May, all Snyder’s of Hanover® gluten-free pretzels and Lance® gluten-free sandwich crackers and cookies will prominently display the CDF logo and information about celiac disease on their packaging. The two snack makers also are making a donation to support CDF’s mission.

According to CDF, celiac disease affects one in 100 people worldwide, and 2.5 million Americans are undiagnosed and at risk for long-term health complications.

“Celiac disease is a serious issue for many people, which is why Snyder’s-Lance proudly supports CDF’s efforts to advance research and resources on gluten intolerance,” said Rod Troni, Chief Marketing Officer of Snyder’s-Lance, Inc. “We have been a leader in gluten-free snacks since Snyder’s of Hanover launched its first gluten-free pretzels in 2010, and our brands will continue to deliver innovative gluten-free snacks that taste great.”

Snyder’s of Hanover® gluten-free pretzels are a delicious alternative to wheat-based pretzels, offering all the satisfying flavor and crunch people expect from America’s pretzel bakery. They include hearty, crunchy and baked gluten-free Minis as well as Pretzel Sticks that come in bold flavors like Hot Buffalo Wing and Honey Mustard & Onion.

Lance Gluten Free Sandwich Crackers are bite-sized snacks with two crispy gluten-free crackers on the outside and real peanut butter or cheddar cheese in the middle. Lance recently introduced a new line of certified gluten-free sandwich cookies with real peanut butter filling. Both gluten-free snacks are the perfect portable fuel for on-the-go families.

“Celiac Disease Foundation is proud to partner with Snyder’s-Lance for May Celiac Awareness Month,” said Marilyn Geller, CEO of Celiac Disease Foundation. “When a global food manufacturer offers delicious gluten-free products like Snyder’s-Lance, it improves the day-to-day lives of millions of individuals and promotes awareness of this serious disease. Your purchase of Snyder’s of Hanover and Lance gluten-free snacks will help to drive diagnosis, treatment and a cure for celiac disease and gluten sensitivity.”


This marks the third year in a row that Snyder’s-Lance and its brands have supported CDF.

About Snyder’s of Hanover®

For more than 100 years, Americans have enjoyed Snyder’s of Hanover pretzels. With their unique sourdough heritage, Snyder’s of Hanover pretzels are available across the country in  a wide variety of flavors and shapes, including traditional hard pretzels, flavored pretzel pieces, sticks, rods, nibblers, Poppers, Bowties and even gluten-free options. For more information, visit, or find Snyder’s of Hanover on Facebook, Twitter or Pinterest.

About Lance®

For more than 100 years, Lance has been fueling America with its sandwich crackers – two awesomes and an incredible in the middle. Wholesome and delicious, Lance sandwich crackers are available in more than 20 varieties, including ToastChee®, Whole Grain, BOLDS™, Gluten-Free and new Quick Starts. Lance sandwich crackers are made with baked, crispy crackers and real ingredients like freshly ground peanut butter. For more information about Lance sandwich crackers, please visit

About Snyder’s-Lance, Inc.

Snyder’s-Lance, Inc., headquartered in Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. Snyder’s-Lance’s products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, popcorn, nuts and other snacks. Snyder’s-Lance has manufacturing facilities in North Carolina, Pennsylvania, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio, California, Oregon, Iowa, Wisconsin, and the United Kingdom. Products are sold under the Snyder’s of Hanover®, Lance®, Kettle Brand®, Kettle®, Cape Cod®, Snack Factory® Pretzel Crisps®, Pop Secret®, Emerald®, Diamond of California®, Late July®, Krunchers!®, Tom’s®, Archway®, Jays®, Stella D’oro®, Eatsmart Snacks™, O-Ke-Doke®, and other brand names along with a number of third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. For more information, visit the Company’s corporate web site: LNCE-G

About Celiac Disease Foundation

Celiac Disease Foundation (CDF) drives diagnosis and treatment of celiac disease, one of the world’s most common, and least diagnosed genetic autoimmune diseases. A non-profit, public benefit corporation established in 1990, CDF leads the fight to improve the quality of life for all people affected by gluten-related disorders through a comprehensive program of advocacy, education and research initiatives. For more information about CDF, visit or call (818) 716-1513.