Snyder’s-Lance to support Celiac Disease Foundation by donating portions of sales from the Snyder’s of Hanover brand
CHARLOTTE, N.C., June 23, 2015 /PRNewswire/ — Snyder’s of Hanover®, maker of the No. 1 gluten-free pretzel in the U.S., is raising awareness and funds to support Celiac Disease Foundation (CDF). For the second year, Snyder’s-Lance, Inc. (Nasdaq-GS: LNCE) and its Snyder’s of Hanover brand will donate $0.05 from the sale of specially marked bags through June 30. The brand is also communicating the CDF partnership on special packaging during the promotional time period.
According to CDF, celiac disease is estimated to affect 1 in 100 people worldwide, and consumer research reveals that nearly one out of three American adults wants to cut down or be free of gluten in their diets.
“At Snyder’s-Lance we recognize there is a critical need to offer snacking solutions to consumers on a gluten-free diet. We also want to help support programs that raise awareness and fund gluten-free education that can help advance research for a cure,” said Rod Troni, Chief Marketing Officer, Snyder’s-Lance, Inc. “Through this program with Celiac Disease Foundation, the Snyder’s of Hanover brand will take an active role in the mission to improve the lives of anyone living with gluten-related disorders.”
Snyder’s of Hanover® launched its line of Gluten-Free Pretzels in 2013, and offers flavorful snacking options, including Hot Buffalo Wing and Honey Mustard Pretzel Sticks.
In addition to Snyder’s of Hanover®, other Snyder’s-Lance brands offer gluten-free options including:
- Lance® gluten-free Peanut Butter and Cheddar Cheese Sandwich Crackers;
- Snack Factory® Pretzel Crisps® gluten-free Minis;
- Cape Cod® gluten-free Dipping Shells in three varieties – Four Bean, Blue Corn Multigrain and Ancient Grain;
- Eatsmart Naturals’ Sea Salt and Lime Dipping Chips;
- Late July® Organic Snacks Mild Green Mojo, Sweet Potato and Sea Salt Seashore multigrain snack chips.
“If you’re shopping this month, consider choosing a bag of Snyder’s of Hanover gluten-free pretzels with the blue label, to help further the cause, educate and generate greater awareness of celiac disease,” said Marilyn G. Geller, CEO of Celiac Disease Foundation.
About Snyder’s-Lance, Inc.
Snyder’s-Lance, Inc., headquartered in Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. Snyder’s-Lance’s products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder’s-Lance has manufacturing facilities in North Carolina, Pennsylvania,Indiana, Georgia, Arizona, Massachusetts, Florida, Wisconsin and Ohio. Products are sold under the Snyder’s of Hanover®, Lance®, Cape Cod®, Snack Factory® Pretzel Crisps®, Late July®, Krunchers!®, Tom’s®, Archway®, Jays®, Stella D’oro®, Eatsmart™, O-Ke-Doke® and other brand names. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G
About Celiac Disease Foundation
Celiac Disease Foundation (CDF) drives diagnosis and treatment of celiac disease, one of the world’s most common, and least diagnosed genetic autoimmune diseases. A non-profit, public benefit corporation established in 1990, CDF leads the fight to improve the quality of life for all people affected by gluten-related disorders through a comprehensive program of education, advocacy and research initiatives. For more information about CDF, visit celiac.org or call (818)716-1513.