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We believe in the importance of healthy living.

And we are committed to proving that snacking can fit perfectly into that lifestyle. To craft Crunchmaster snacks, we use inspiration from the traditional Japanese rice culinary style called “Usuyaki.”

We start with pure, California rice, add seeds and other better-for-you ingredients that fit perfectly into your lifestyle, dry them to a precise moisture and bake in the goodness.

By fusing healthy traditions of the East with savory flavors of the West, we can offer you wholesome snacks that curb your cravings and fit perfectly with all your plans.