Giving Tuesday

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#GivingTuesday Toolkit

Let this page serve as a guide for your social media campaign this holiday season. Here, you will find everything you need to successfully raise awareness and funds for celiac disease this #GivingTuesday and beyond. BY DECEMBER 31, 2017, raise $100 and receive a Team Gluten-Free Signature Water Bottle. Raise $250 and receive a pair of Team Gluten-Free Signature Sunglasses and the TGF Water Bottle. Raise $500 or more and receive two free tickets to the 2018 CDF National Gluten-Free Expo, a TGF Hat, a pair of TGF Sunglasses, and a TGF Water Bottle! Update your Student Ambassador or Team Gluten-Free page to a #GivingTuesday theme by clicking the button below.

How to Update Your Page!


Social Media Tools
Throughout the month of November, the Celiac Disease Foundation will be posting about #GivingTuesday on Facebook, Twitter, and Instagram. Be sure to follow us on these social media platforms and “share” our posts. With a quick click of your mouse, you can instantly inform your followers of the importance of financially supporting the Celiac Disease Foundation’s research, education, and advocacy efforts. Don’t forget to provide a link to your donation page in your social media posts.


Sample Facebook Posts
You can always reach followers through your own posts, too. Samples are listed below, or take a minute to write your own. Let your friends and family know WHY you support us. Why is being an advocate and donor for CDF’s programs for research, education, and advocacy so important to you? Hearing your powerful story first-hand is a motivating factor to donate!

November kicks off the season of giving! Add your information to our iCureCeliac® patient registry to give researchers and doctors the data they need to find treatments and a cure for celiac disease. [Provide your donation page URL]
Did you know undiagnosed patients or those who do not maintain a strict gluten-free diet can develop additional serious health conditions including heart disease, infertility, and intestinal cancer? We need more funding to increase the diagnosis rate and save lives! [Provide your donation page URL]
Much like Black Friday is a National Day of Shopping, #GivingTuesday is the National Day for Giving. By giving to the Celiac Disease Foundation, you are helping us fight to increase the diagnosis rate and to find a cure for the three million Americans affected by celiac disease. [Provide your donation page URL]


Sample Twitter Posts
Twitter posts need to be shorter and more to the point. Use these samples, or write your own.

Add your information to iCureCeliac® to give researchers and doctors the data they need to find a cure for celiac disease #GivingTuesday
Developing heart disease, infertility, and intestinal cancer is more likely for undiagnosed celiac disease patients. Donate today to increase the diagnosis rate #GivingTuesday
#GivingTuesday is the National Day of Giving. Help the three million Americans with celiac disease fight for a cure!


#TuesdayFacts
Every Tuesday leading up to #GivingTuesday, post a weekly fact about celiac disease.

People diagnosed with celiac disease after age 20 have a 34% chance of developing another autoimmune disorder like multiple sclerosis, thyroid disease, type 1 diabetes and psoriasis.
Many doctors in America have been taught that celiac disease is extremely rare, so they are not screening patients for the disease. Screening consists of a simple blood test, followed by an endoscopic biopsy to confirm diagnosis. Patients MUST be consuming gluten in order for either test to be accurate.
More children have celiac disease than those with Cystic Fibrosis, Crohn’s and Colitis combined.


A Picture’s Worth a Thousand Words
No matter which social media platform you use, pictures can be a quick, fun, and easy way to educate others. Use these infographics to inform your peers, friends, and family about the severity of celiac disease and the importance of finding a cure.

                  


Outside of the Internet
While the National Day of Giving, #GivingTuesday, is driven by social media, don’t forget the value of a real conversation. On #GivingTuesday, proudly wear your Team Gluten-Free t-shirt to school or work to promote your cause.


If you have any questions, please contact Laura Boone, Team Gluten-Free Director, at laura.boone@celiac.org or (818)-716-1513 x 105.