Media contact: Katerina Alexakos
thinkThin® is proud to support the National Celiac Disease Foundation
thinkThin® supports gluten sensitivities by aligning with the National Celiac Disease Foundation
Los Angeles, CA April 17, 2012 – thinkThin® is proud to be a 2012 HERO sponsor for the Celiac Disease Foundation. This collaboration will raise awareness and educate the community that thinkThin® provides delicious healthy and certified gluten-free options for those who must follow a gluten-free diet. Consumer demand for gluten-free products continues to surge in the marketplace with gluten-free food accounting for 51.8% of all sales in the natural channel of the nutrition bar category. This change has significantly grown from 2009, when gluten-free sales were 40.3% of total sales. (Mintel Data, 2/2012)
The Celiac Disease Foundation is a non-profit, public benefit corporation dedicated to providing services and support regarding Celiac Disease through programs, education, advocacy and research for both Celiac Disease and gluten sensitivity. Since its inception in 1990, Celiac Disease Foundation has provided services to both consumers as well as the health professional communities. Marilyn Geller, CEO of Celiac Disease Foundation states, “It is with great pleasure that Celiac Disease Foundation welcomes thinkThin® sponsorship at both our national and local levels. As the mother of an active teenage son with Celiac, I personally appreciate the thinkThin® commitment by providing portable, gluten-free protein bars.”
Lizanne Falsetto, CEO and Founder of think Thin® states, “We are very proud to be a sponsor and support Celiac Disease Foundation’s mission to raise awareness about gluten sensitivities and celiac disease. There is an obvious demand to provide consumers with delicious tasting gluten-free food. Medical professionals are realizing even people who are not diagnosed with celiac disease may benefit from diets free of gluten.”
thinkThin® has created a whole new way to think about nutrition through an uncompromising focus on natural ingredients that support weight wellness and overall health. All thinkThin® products are based on four key nutritional principles: high protein, no sugar, low sugar and gluten free. The thinkThin® product family consists of twelve flavors of thinkThin® Protein Bars to satisfy the on-the-go, active lifestyle; four flavors of thinkThin® Crunch, three flavors of thinkThin® Crunch Fruit & Nut a 60% less sugar mixed nut bar for the whole family and four flavors of thinkThin® Bites, a 100-calorie perfectly portioned snack for any time of day. Enjoy a thinkThin moment, bring healthy recipes to your home and watch to thinkThin® CEO and founder, Lizanne Falsetto discuss living an active healthy lifestyle on www.youtube.com/thinkthintv. For more information on deliciously natural nutrition, please visit www.thinkproducts.com.