Gorton’s Partners with CDF to Promote Awareness and Increase Support

Gloucester, MA December 28, 2011 – Gorton’s Seafood has announced that they are now a proud sponsor of the Celiac Disease Foundation, a national nonprofit organization dedicated to raising awareness of Celiac disease and building a supportive community for patients, families and healthcare professionals through education, information and support services.

Celiac disease, a digestive disorder triggered by intolerance to gluten, is one of the most common genetic autoimmune conditions in the world and often goes undiagnosed. It is estimated that 95 percent of Americans with the disease do not know that they have it. By sponsoring CDF, Gorton’s will help bring attention to the disease, in addition to offering a new mealtime solution to those avoiding gluten. Gorton’s recently announced that their line of Grilled fish is now gluten-free – consumers can simply look for the red gluten-free stamp below the nutrition label on the back of the package. With a wide variety of flavors and Grilled fish species including Grilled Salmon, Grilled Tilapia, All Natural Grilled Fillets made from Alaska Pollock, and Grilled Haddock, consumers with gluten concerns will have a broad range of new mealtime options to enjoy.

“We are proud to be partnering with Celiac Disease Foundation as the work they do is so important to those dealing with Celiac disease,” stated Zach Soolman, Director of Consumer Marketing. “We know that living with gluten sensitivities can present some new challenges, and when you or a loved one is diagnosed it can be overwhelming. CDF is a wonderful resource for those who are on a medically-prescribed gluten-free diet, and we are happy to be able to support their mission.”

In addition to announcing their sponsorship of CDF, Gorton’s has added new gluten-free recipe ideas to the recipe section of their website. The company feels this is another great way to help consumers embrace the USDA’s Dietary Guidelines recommendation to eat seafood twice a week. With 100 calories or less per serving, Gorton’s line of gluten free grilled fish is expertly flame-grilled and seasoned for a flavorful seafood experience, providing even more reason to enjoy seafood twice a week. “It is with great pleasure that we welcome Gorton’s sponsorship of CDF. As a father of a nine-year-old daughter with Celiac, as well as having been diagnosed with the disease myself, I greatly appreciate the care Gorton’s has put into providing food products appropriate for the Celiac community,” said Marc Riches, President of the CDF Board of Directors.

Gorton’s is also offering downloadable coupons on their website and a free digital newsletter that provides monthly recipes and coupon offers. In addition, Gorton’s Seafood is now on Facebook and Twitter where consumers may connect with the brand in social media and be the first to hear about news, contest announcements and special promotions.

About Gorton’s Seafood

Founded in 1849, Gorton’s is one of America’s oldest continuously operating companies. Headquartered in Gloucester, Massachusetts, Gorton’s continues to be the innovative leader in the seafood industry. Gorton’s full line of frozen seafood products includes Breaded and Battered Fish Sticks and Fillets, Grilled Fillets, including Tilapia and Salmon, Premium Fillets, Grilled Shrimp, Flavored Fillets, Tenders, and Popcorn Shrimp. Gorton’s products are available nationwide in better independent and chain grocery stores. Gorton’s proudly stands behind its products with its “Trust the Fisherman Guarantee,” which represents an unwavering commitment to providing the best-tasting, highest quality seafood meals for over 150 years. The Gorton’s Fisherman, in his yellow slicker and rain hat, has become an icon symbolizing this commitment. For more information, please visit http://www.gortons.com or call 1-800-222-6846.