Cream of Rice Partners With Celiac Disease Foundation

Cream of Rice® Proudly Sponsors the Celiac Disease Foundation
Family Favorite breakfast brand supports Foundation’s mission to promote Celiac disease awareness

Parsippany, NJ, March 29, 2011 – B&G Foods, owner of Cream of Rice, a gluten-free American breakfast staple, announced a formal sponsorship of the Celiac Disease Foundation (CDF), a foundation that strives to promote awareness of Celiac disease and build a supportive community for patients, families and healthcare professionals.

Celiac disease is one of the most common genetic conditions in the world, but often goes undiagnosed. It is estimated that 95 percent of Americans with the disease go undiagnosed. Through this sponsorship, Cream of Rice will support and further the Foundation’s mission to provide a greater understanding of Celiac disease, gluten sensitivity, dietary compliance, future therapies, associated conditions and the effect on family members.

“We have always supported the mission of the Celiac Disease Foundation, so entering into this sponsorship to formally recognize our support is a natural next step for us,” explained Jordan Greenberg, VP marketing for B&G Foods. “We know that living with gluten sensitivities can make finding diet-friendly food options challenging, and we’re happy to team up with the CDF to bring awareness and options to those who need it.”

“As the number of Americans with Celiac disease and gluten allergies continues to rise, it’s crucial to offer easily accessible, affordable gluten-free food products to families looking for these types of options,” explained Elaine Monarch, Founder, Celiac Disease Foundation. “We are thrilled to add Cream of Rice to the roster of supporting partners and look forward to giving more people a delicious, healthy, gluten-free breakfast option.”

A family favorite available at grocery stores nationwide, Cream of Rice is, and has always been, gluten-free, and when prepared with water, Cream of Rice is a naturally fat free, cholesterol free and sodium free food. A hot delicious bowl of Cream of Rice also provides three essential vitamins and minerals, including iron.

While Cream of Rice is often a recommended early food for infants and toddlers as it’s easy to digest, it can also be enjoyed as a warm breakfast option, as a gluten-free thickening agent for soups and stews, as a baking substitute for rice flour, or as a dinner side dish instead of potatoes or polenta.

To learn more about Cream of Rice please visit www.creamofwheat.com/creamofwheat/rice. For additional information about the Celiac Disease Foundation, please visit www.celiac.org.

About B&G Foods
B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, shelf-stable foods across the United States, Canada and Puerto Rico. B&G Foods’ products include hot cereals, fruit spreads, canned meats and beans, spices, seasonings, hot sauces, wine vinegar, maple syrup, molasses, salad dressings, Mexican-style sauces, taco shells and kits, salsas, pickles, peppers and other specialty food products. B&G Foods competes in the retail grocery, food service, specialty, private label, club and mass merchandiser channels of distribution. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Brer Rabbit, Cream of Rice, Cream of Wheat, Don Pepino, Emeril’s, Grandma’s Molasses, Joan of Arc, Las Palmas, Maple Grove Farms of Vermont, Ortega, Polaner, Red Devil, Regina, Sa-són, Sclafani, Trappey’s, Underwood, Vermont Maid and Wright’s.

About Celiac Disease Foundation
Celiac Disease Foundation (CDF) represents the needs and concerns of the Celiac community and those yet to be diagnosed. CDF has built a community of patients, families, allied healthcare professionals and the food industry who continue to work together to improve the quality of life for people with Celiac disease and gluten sensitivity. CDF is a founding member of the American Celiac Disease Alliance (ACDA) and is actively involved with the National Institutes of Health (NIH), NIH Celiac Disease Awareness Program, National Digestive Diseases Information Clearinghouse and the Food & Drug Administration (FDA).

Contact:
Shae Sneed
Allison & Partners
646-428-0626
b&gfoods@allisonpr.com