Attune® Foods Partners With Celiac Disease Foundation

Attune® Foods Partners With Celiac Disease Foundation To Raise Awareness For Digestive Disorder Affecting Millions
Creator of the Attune Probiotic Chocolate Bar Gives Celiacs Seven Gluten Free Snacking Options That Promote Digestive Health and Immunity

SAN FRANCISCO – October 10, 2009 – For the three million-plus Americans* suffering from Celiac disease, eating can be more pain than pleasure when even the most simple snack can trigger unpleasant digestive discomfort. Attune Foods, maker of the gluten-free Attune Probiotic Chocolate Bar (the first chocolate with probiotics for digestive health and immunity), is partnering with the Celiac disease Foundation to build awareness for this lifelong digestive disorder.

Attune Foods today announced its sponsorship of the Celiac disease Foundation (CDF) Awareness Program in an effort to educate consumers about the disease and how it affects overall digestive health. Attune’s gluten free chocolate bars feature three of the most clinically supported probiotic strains for digestive health and immunity and come in seven delicious flavors: Dark Chocolate, Chocolate Crisp, Blueberry Vanilla, Mint Chocolate and brand-new varieties such as Coffee Bean Dark Chocolate, Raspberry Dark Chocolate and Almond Milk Chocolate.

“Celiacs most often hear about foods they can’t eat rather than something delicious like Attune that they can not only enjoy but that will also help promote better overall digestive health. We’re proud to partner with the Celiac disease Foundation to increase awareness of a disease that greatly affects quality of life for so many Americans,” said Rob Hurlbut, CEO of Attune Foods. “Our support of CDF really ties back to our commitment as a company to delivering maximum digestive health benefits in the most delicious, convenient package available.”

Attune’s probiotics are clinically proven to boost immunity and support a healthy digestive system. Each bar includes 6.1 billion cfus (colony forming units) of effective probiotics. Unlike yogurts and probiotic shots, the low water content of Attune’s chocolate protects the cultures so they live longer. The bars are also an excellent source of calcium, a good source of fiber and contain less sugar than most yogurts, making them a great choice for the whole family.

Attune’s Chocolate Probiotic Bars, at just 80-100 calories per bar, retail for $1.19 each. Attune also makes a 170-calorie Attune Granola Probiotic Bar (not gluten free) that features a light, yogurt-flavored coating and comes in Peanut Butter & Chocolate, Chewy Chocolate and Strawberry Bliss flavors that retail for $1.59 each. Attune bars are available individually and in 7-bar weekly packs for convenience. Attune’s innovative product line is found in the refrigerated yogurt section of more than 3,000 retailers across the U.S. such as Safeway, Whole Foods, H-E-B, Hannaford, Wegmans, A&P, Bristol Farms and online at www.attunefoods.com.

“CDF welcomes our new partnership with Attune Foods and we appreciate the commitment of Attune in helping us raise awareness of this under diagnosed disease.” said Celiac Disease Foundation Founder Elaine Monarch. “Attune understands the dietary challenges individuals diagnosed with Celiac disease and gluten intolerance face on a daily basis. Attune Probiotic Bars will certainly enhance our daily lifestyle.”

Celiac disease is a lifelong digestive disorder affecting children and adults. When people with Celiac disease eat foods that contain gluten, it creates an immune-mediated toxic reaction that causes damage to the small intestine and does not allow food to be properly absorbed. Even small amounts of gluten in foods can affect those with Celiac disease and cause health problems. Damage can occur to the small bowel even when there are no symptoms present.

Gluten is the common name for the proteins in specific grains that are harmful to persons with Celiac disease. These proteins are found in all forms of wheat (including durum, semolina, spelt, kamut, einkorn and faro) and related grains rye, barley and triticale and MUST be eliminated.

*According to the University of Chicago Celiac Disease Center
www.uchicagokidshospital.org/pdf/uch_007937.pdf

About CDF
Celiac Disease Foundation (CDF) is a nonprofit public benefit corporation that represents the needs and concerns of the celiac community. CDF has built a community of patients, families, allied healthcare professionals and the food industry who work together to improve the quality of life for people with Celiac disease and gluten intolerance. For additional information visit the website at www.celiac.org.

About Attune Foods
San Francisco-based Attune Foods is dedicated to bringing innovation to the food business by creating convenient, great tasting natural digestive health products that make you feel your best every day. Introduced in January 2007, Attune Probiotic Bars combine great taste with the health benefits of the most effective probiotic strains to support digestive health, immunity, and overall health and well being. To find out more about Attune, probiotics and daily wellness, visit www.attunefoods.com. Become a fan at www.facebook.com/AttuneFoods and follow us on Twitter @AttuneBars.

Contact:
Meghan Lee
For Attune Foods
attune@allisonpr.com

415-277-4901

Celiac Disease Foundation
cdf@celiac.org
818-990-2354

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